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Carry out "Red Products Action" to improve the comprehensive competitiveness of enterprises and the construction of party culture——The Party Branch of Zhejiang golden mantis shoes co., ltd.
Source: | Author:jintanglang | Published time: 2019-11-23 | 413 Views | Share:
Chairman Xi’s important speech at the Plenary Session of the People’s Liberation Army Delegation to the Third Session of the Twelfth National People’s Congress clearly proposed to elevate the development of military-civilian integration to a national strategy.
1. Implementation background

Chairman Xi’s important speech at the Plenary Session of the People’s Liberation Army Delegation to the Third Session of the Twelfth National People’s Congress clearly proposed to elevate the development of military-civilian integration to a national strategy. In 2017, the Central Military-civilian Integration Development Committee with Xi Jinping as its director was established, and in the Eight items of military-civilian integration were put forward in a plenary meeting. The company’s main business direction is the military logistics part of the fifth item of the eight items, "Social Service and Military Logistics Coordinated Development," and the "Red Product Operation". The implementation is an important action in the company's exploration of new paths and new models of military-civilian integration, and the formation of replicable and popularized experience and practices.

2. Brand connotation

The "Red Product Action" is a new way for Gold Mantis to implement the military-civilian integration operation. Through the company’s party branch and the company’s party members at all levels, the company implements the national military standard quality system to upgrade the company’s product quality to a new level. Steps provide strong logistical support for the troops, a new path and new model for the national military-civilian integration strategy, and a new guarantee for the company’s healthy development.

3, the main approach

Under the premise of military-civilian integration, Gold Mantis draws on the militarized management model and implements militarized management that is suitable for the company. "Operation Red Product" is the focus of this model. In summary, it mainly adopts the following To reflect:

1. Establish a clear purpose and goal. Before the launch of the event, Gold Mantis made it clear that the party branch is the core, the party members at all levels of management take the lead, and the implementation of the national military standard quality system is the purpose, and the management level reached the company’s product quality (defective rate) compared to the activity. The previous reduction has been doubled, and the employees have implemented the "do it right once" code of conduct and the ultimate goal of "no defective products". And in the company's all-round publicity and implementation, monthly goals and annual goals have been formulated for each management, and they will be evaluated within the specified time and included in the personal performance evaluation.

2. Promote an army-style execution method. After the launch of the activity, the company established an execution inspection team with party members as the mainstay, and carried out weekly execution inspections on various situations of the company's various departments. The inspection results were notified at the company's weekly meeting, and the non-implementation and implementation were not in place. Penalties will be imposed on the situation, and a dedicated person will follow up on projects that are not in place until the implementation is in place.

3. Promote military-style cultural construction. With political orientation as the core, the establishment of a military cultural wall emphasizes the cultivation of a sense of mission and responsibility for employees. Regulate employee behavior at the institutional level, and the party branch will also carry out training and meetings on various outstanding deeds and bad behavior notifications from time to time to unite people and unify the values of all employees of the company.

4. Promote army-style team building. The party branch and third-party teachers carried out various team awareness training and enhanced learning courses to enhance the company’s team awareness. At the same time, the party branch actively participated in all departments of the company and cared about the life, learning and growth of employees. Let members share the fruits of the organization's growth and grow with the company. At the same time, dismiss and adjust those who are not conducive to team building, and commend the advanced, so that all employees of the company are united.

5. Promote military-style innovation capabilities. Innovation in the military field is at the forefront of the entire society. Many high-tech inventions and creations originate from the military field. The company's development department actively learns from the military, and pays more attention to the dual effects of spiritual and material aspects in incentives, and established Zhejiang The Provincial Gold Mantis Special Military and Police Shoes New Material Application Technology Research Institute has obtained a number of patents and achieved a double harvest of technology development and benefits.

4. Effectiveness evaluation

1. Economic benefits. Through the implementation of the "Red Product Action", Gold Mantis Footwear has a one-time pass rate of 90% for finished products in the first half of 2019, an increase of 15% year-on-year in the first half of 2018. In the first half of 2019, the production cost has been saved by 350,000 yuan, compared with the same period in 2018 A half-year increase of 8%, the output value of Gold Mantis Footwear in 2018 increased by 31% year-on-year.

2. Social benefits. Through the implementation of the "Red Product Action", the company's product quality has been continuously improved, and it has been recognized by the military. The company's orders have further increased. The tax payment for the whole year of 2018 increased by 55% compared with 2017. At the same time, in 2018, with the production Continue to expand, adding 72 jobs.

5. Innovation highlights

Relying on the company's products and taking customers as the reference, Gold Mantis Footwear implements semi-militarized management within the company, and uses a series of programs such as military culture, military spirit, military execution, and military innovation capabilities to improve the management of the company. This is a bright spot in Wenzhou, where there are many small, medium and micro enterprises and many workshop-style management. Through the implementation of this series of programs, Gold Mantis Footwear has been able to improve its sales revenue, cost control, taxation, and job creation. With a good improvement, especially in terms of R&D and the transformation of R&D results, Gold Mantis Footwear was recognized by the Zhejiang Provincial Science and Technology Department, the Development and Reform Commission, and the Economic and Information Commission as a provincial-level enterprise in 2018. The establishment of the research institute plays a role in leading the development of science and technology in this region and industry in our company’s scientific and technological research, personnel training, institutional construction, system improvement, and mechanism innovation. It also serves to accelerate the construction of the scientific and technological innovation system in our province. Make due contributions.


Frozen three feet is not a day’s cold. Through the implementation of "Red Product Action", continuous militarized management has inspired party members to take the lead, employees strive for excellence, and raise product quality to a new height, which plays a key role in the development and growth of the company. Gold Mantis is advancing fast in the sea of development of the times.